CAMPAIGN HIGHLIGHTS
Recognized as one of the Best Commercials of Super Bowl XL. It earned more than $25 million in free airplay and print coverage before its Super Bowl debut, and was watched over 1 million times online within a month.
Frequently Asked Questions
What was Fabio's Nationwide Insurance commercial?
It was Nationwide Insurance's Super Bowl XL ad, part of the “Life Comes at You Fast” campaign and starring Fabio.
When did the commercial air?
It aired during Super Bowl XL and was voted one of the Best Commercials of Super Bowl XL.
How much media coverage did the campaign generate?
Media coverage was valued at over $50 million, including more than $25 million in free airplay and print coverage before its Super Bowl debut.
How many times was the commercial viewed online?
It was watched over 1 million times online within one month.
Where can I see images from the Nationwide Insurance campaign?
The image gallery on this page features photos from the Nationwide Insurance campaign.
What other brand campaigns are featured on this site?
Fabio's Case Studies in Success also cover I Can't Believe It's Not Butter!, Old Spice, Sam's Club, and Versace.
Fabio's Nationwide Insurance spot is part of a broader portfolio of brand campaigns featured on this site. Explore the Case Studies in Success section to see how other partnerships, from I Can't Believe It's Not Butter! to Old Spice, were brought to life.