Fabio in the News
Coverage of Fabio has appeared in Forbes, Fortune, AdAge.com, BRANDWEEK, LIVING BRANDS (PDF), the Chicago Tribune, the Boston Herald, ADWEEK, USA Today (twice), ABC News, OK, and People Magazine, among others. Highlights include the multi-year I Can't Believe It's Not Butter! campaign, the OralB web promotion (2006), the Nationwide Insurance Super Bowl ad (2006) featuring the "Media Chicks," a billboard on Madison Avenue, a Times Square appearance on Valentine's Day, a 10-story billboard at the Home Office, the "Stopping Traffic" Fabio feature, and appearances on The View with Barbara Walters and on the Geek Squad (PDF).