CAMPAIGN HIGHLIGHTS
Estimated media placement value: more than $50 million. Named the #1 Viral Video Campaign of the Year by Ad Age. Surpassed 22 million online views in its first week. Became the first brand to claim 2 of the Top 5 spots on YouTube’s Most Viewed Channels in a single month. Boosted Facebook fan traffic by over 2,000%.
Frequently Asked Questions
What was the “New Old Spice Guy” campaign?
It was a men’s body care campaign for Old Spice that featured Fabio as the “New Old Spice Guy,” as noted in the page’s subtitle and campaign highlights.
What media coverage value did the campaign generate?
Based on the campaign highlights on this page, the estimated placement value of media coverage exceeded $50 million.
How many online views did the campaign receive in its first week?
The campaign highlights report more than 22 million online views during its first week.
What recognition did the campaign receive?
The campaign highlights state that it was named the #1 Viral Video Campaign of the Year by Ad Age.
What YouTube milestone did Old Spice reach?
According to the campaign highlights, Old Spice became the first brand to hold 2 of the Top 5 spots on YouTube’s Most Viewed Channels in a single month.
How did the campaign affect Facebook fan traffic?
The campaign highlights indicate that Facebook fan traffic grew by more than 2,000%.
The Old Spice campaign with Fabio as the New Old Spice Guy became a standout example of viral marketing, earning recognition from Ad Age and setting YouTube records. Its rapid online growth and surge in Facebook fan traffic illustrate how a memorable spokesperson and creative direction can drive widespread engagement.